Most of you would already know what SEO or Search Engine Optimization. SEO is a series of efforts done by a webmaster on a website that aims to increase the visibility or the rank of a website page in search engines, particularly Google. Websites that rank high on Google search pages will surely have the chance to get more and more potential visitors for free. That is why SEO can be an effective way to market a business as it can help the business get noticed by more people, especially those who use the internet. As a result, there are even several kinds of SEO services for specific kinds of businesses, such as the SEO for plumbers, for example.
For a business, SEO is, indeed, beneficial. One of the benefits of SEO for a business is bringing potential traffic to business websites. As mentioned before that well-optimized website pages from SEO side will get good rank also in search engine, for example, Google. If the position of your website page in Google is better, then the opportunity to get visitors (traffic) potential will be greater. Those potential visitors are likely to be new customers of your business.
However, not all sources of traffic are able to give benefits to your business, especially when the traffic comes from auto surf websites that give visitors bots to your website. This kind of traffic is absolutely useless for the development of your business. Google users typically type unique keywords when they search for the products they need or find useful information to provide solutions to their problems. When the internet surfers find your business website through Google which always shows search results according to keywords, it can be pretty likely that they will be new customers as they use the keywords related to your business. These potential traffics will come continuously to your website for free and will help increase the number of customers and sales of your business.